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The new app economy: a fast-track to Freemium Town
First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead! A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013....
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Locked In: Why AppStore Marketing Has Just Gotten Tougher
AppStore marketing is a challenging sport. In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all...
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User Lifecycle: Why the Big Picture Matters
The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization....
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Mobilbranche.de Interview with Tim Koschella, AppLift Co-Founder and Managing...
On the side of the gaming conference and trade fair Casual Connect Europe in Hamburg (meet us there!), AppLift co-founder and managing director Tim Koschella was interviewed by mobilbranche.de, a...
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Mobile World Congress 2013: the Top 3 Take-Aways for the Mobile Games Industry
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under...
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App Store Marketing: Stick Out and Go for the Close
Hello and welcome to the first part of our series on the user lifecycle! User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000...
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New eBook: 5 Steps to Successfully Market Your Free-to-Play Mobile Game
It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games. With hits making industry headlines every other day and...
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AppLift funding: What this means to us
On Sunday, we announced a series A funding round of $13 million (€10 million) by Dutch venture capital and growth equity fund Prime Ventures. In the wake of this announcement, we were blessed with...
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iOS 7: the other MAC announcement
A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to...
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Guest Post: Monetizing Freemium Apps
In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other....
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